Thread Of Websites In Digital Marketing
Imagine what it is to be a librarian, one who has to have information about every book, its contents and has to establish links between books to provide readers with their desired book. Search engines like Google and Bing also perform the same tasks. They are the librarian of the internet. They collect user data from different web pages to provide helpful answers to the queries. Search engines have a secret recipe called an algorithm. Words, title (every page contains title which summarizes its content), links (every page has reference links- telling people a certain site has good information on the topic), words in links, the reputation of the website are some ingredients a search engine looks for in a page. Thus, modifying a website to incorporate these ingredients is the web optimization.
Results are low cost:
Spider (bots/crawlers) is a software program that a search engine sends to find new information from various pages. Now, your website will be recognized only with its unique address as they find websites by following links provided; that is, your URL should be referred to on another page. Also, the links you will provide on your page should not be bogus, as SE has its techniques to check the credibility of links. It’s good if your website provides many links as reference. For any website, search results are important. The page providing the best solution for a particular query will be ranked N0.1, and the page is listed on the top of the search engine’s algorithm. Your page can appear higher on the search engine results page. The best page need not pay per click or allocate budget for advertisement. This is one of the benefits of search engine optimization.
People trust google:
This is where the reputation of a website enters. When we search for a topic, the first listing is believed to be a reputable company. Now, with SEO, your page becomes the reputed one. You become the one competitors look to beat. The higher your Google rankings go, people develop an interest in your website. If Google has dedicated a spot to you, it gives you website credibility, and no ad can now top you. Ads, we know, can be sometimes annoying, and people have installed ad blockers on their browsers.
Return on investment:
The number of visitors you buy on paid ads or the number of clicks you get from SEO is directly proportional to sale, which leads to a return on investment. This is more as compared to the normal ads. This high conversion rate is another benefit of SEO.
Take business to another level:
SEO can bring thousands and thousands of visitors a day to your website. This will lead to the expansion of your webserver to accommodate web traffic and sales. Recommendations will come from the visitors on products or services that should be further introduced. Among 250 million websites present, SEO can make your website stand out. You will also have access to customer data, and, most importantly, the results SEO gives are permanent.